New price low! Amazon has the Feit Electric Color Changing Dimmable Wi-Fi BR30 Smart Flood Light Bulb on sale for $5.64 with free shipping on $35+ or with Prime.  

• No hub required, works with Alexa, Google Assistant. 65W equivalent (8W actual), 25K hour bulb life.
• The Cree BR30 Bulb is $5.99. (similar feature set)