50K+ bought in past month. New price low. Amazon has the 300-count Nature Made 1000 IU Vitamin D3 Softgels on sale for $9.99 - 40% off coupon (check "Save an extra" box, eligible on first S&S order for this product) - 5% off with Subscribe & Save (can cancel anytime) = $5.49 with free shipping on $25+ or with Prime.