Created to help tourists see more and spend less time and money, its easy to see why 92% of its customers would recommend London Pass to a friend or family member. It also explains why they have sold 1.3 million passes since their inception in 1999. The best London Pass deal is the London pass; helping customers skip long lines and giving free entry into 60 top attractions. However, to save even more, London Pass coupons are available for 10% off your entire purchase.