Established in 1991 with the slogan "Great British Style," Boden offers quality clothing for men, women, teens, children, and babies. Boden has maintained a presence in the United States since 2002. Boden is a member of the Ethical Trading Initiative which ensures that their products and their manufacture are in accordance with Worker's and Human Rights. Boden's online site includes a virtual outfit maker for customers to "try on" their selections before purchase. Boden offers occasional promotions and sales such as 15% off plus free shipping or 70% off clearance items.