Amazon has the 2-Pack Downy Ultra Laundry Fabric Softener Liquid (51oz Bottles, Total 120 loads) for $12.29 - 5% off with Subscribe & Save (can cancel anytime) - 25% off coupon (check “Save an extra” box, eligible on first S&S order for this product) = $8.60 with free shipping on $25+ or with Prime. About 7 cents per load of laundry.